On July 9, 2013, a video was posted on the Twitter-owned video sharing service Vine entitled "Twerk Team", which featured a group of five women provocatively twerking to "Don't Drop That Thun Thun". The clip was shared by users over 100,000 times, and users created their own responses and parodies featuring the song, collected under thehashtags "#dontdropthat" and "#thunthun". The viral popularity of the Vine clips led to an unexpected increase in sales for the song; prior to the posting of the "Twerk Team" clip, only 4,000 copies of the song had been sold; in the following weeks, sales went up to 34,000, then to over 72,000. By late-July, "Don't Drop That Thun Thun" had reached #5 onBillboard's R&B/Hip-Hop Digital Songs chart, and it eventually peaked at #35 on Billboard's Hot 100 chart.
Both "Wop" and "Don't Drop That Thun Thun" have been cited as examples of how viral and user-created videos can bring renewed interest to songs; Spin writer Jordan Sargent considered "Wop" to be rap music's "Harlem Shake moment", but not a meme to the same extent as it. In April 2013, American rapper Danny Brown released the song "Express Yourself", inspired by music producer Diplo's song of the same name. The song, produced by Trampy, features a fast-paced electronic beat and is a composition about the popular dance craze twerking. Brown dedicated the song "to all the ladies that like to turn up and have fun," in which he raps "Toes on the wall and her ass in the air / And she twerk that thing like she ain't have a care".
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